![]() If Son of God follows suit, it could mean first weekend sales in the $34 million range. The same thing happened with the Passion a decade ago, resulting in a first Friday-weekend multiple of roughly 3.7 despite its Wednesday evening release. Thanks to the grassroots marketing efforts of producers Roma Downey and Mark Burnett, as of the beginning of this week at least 500,000 tickets were purchased in advance by businesses, churches, and individuals to ensure theaters would be packed.
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